Mock Software Demo Guide 🎬

By Trevor J. Nelson

A guide to help Sales Engineers create compelling product demonstrations

A great demo video can significantly increase your chances of landing interviews. This guide will help you create a professional software demonstration that showcases your skills as a Sales Engineer.

Key Elements of an Effective Demo

  • Focus on the customer's needs and pain points
  • Tell a compelling story in the user's voice
  • Demonstrate clear business value
  • Keep technical details relevant and accessible
  • Practice, practice, practice!

Demo Structure

  1. Opening (1-2 minutes)
    • Brief personal introduction
    • Set context and agenda
    • State the problem you're solving
  2. Solution Overview (2-3 minutes)
    • High-level solution architecture
    • Key benefits and differentiators
    • Success metrics
  3. Product Demo (5-7 minutes)
    • Focus on 2-3 key workflows
    • Connect features to business value
    • Address potential technical concerns
  4. Wrap-up (1-2 minutes)
    • Summarize key points
    • Next steps/call to action
    • Open for questions

Additional Resources

Example Product Demo

Watch this excellent example of a technical product demo:

Recording Setup Tips

Essential Equipment

  • A good quality microphone (USB or XLR) - Audio quality is crucial for demos
  • HD webcam (1080p recommended) for professional video quality
  • Stable internet connection (minimum 10Mbps upload speed)
  • Second monitor for managing demo content (recommended)

Recording Software Options

  • Zoom - Familiar interface, easy cloud recording
  • Loom - Great for quick recordings with face bubble
  • OBS Studio - Professional-grade, free recording software
  • Camtasia - Full-featured recording and editing suite

Environment Setup

  • Find a quiet space with minimal background noise
  • Ensure good lighting - face should be well-lit and clear
  • Use a clean, professional background or subtle virtual background
  • Test your setup before recording the full demo

Pro Tip: Record a 2-minute test segment first to verify your audio levels, video quality, and screen sharing setup. This will help you catch any technical issues before recording your full demo.

πŸŽ‰ Create a demo that gets you hired! πŸŽ‰

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